Big Dreams Bedding Foundation
Our Sponsors
Every dollar counts!
This is where we thank our sponsors - the one who make Big Dreams possible. The list continues to grow, and we'd love to see you on it!
Founding Partners
These companies answered the call early, and stepped in to make a difference. Their initial commitments were the springboard for success.
Thank them by supporting their businesses, large or small!
• Founding Partner •
As the owner of The Big Mattress Outlet and the founder of Big Dreams Bedding Foundation, Kelly Charles has spent over 25 years helping people find better sleep. But some of the most unforgettable moments in her stores didn’t come from big sales — they came from quiet conversations with parents and foster families who just needed a bed for their child.
Too often, her team saw kids in our community sleeping on hand-me-downs, air mattresses, or even the floor — not because their parents didn’t care, but because life was hard and beds were expensive.
Big Dreams Bedding Foundation was born from those moments — from real families, real needs, and a desire to turn a mattress store into something that gives back long after the sale.
Today, The Big Mattress Outlet is proud to be the founding sponsor of Big Dreams, providing resources, support, and a whole lot of heart to help make sure every child has a bed to call their own.
• Founding Partner •
No myths—just marketing that works! Founded in 2005, First Direct is a data-driven marketing agency specializing in Mar-Tech and Ad-Tech solutions with a full-service in-house advertising and marketing team. They equip businesses with essential information, insights, and solutions to foster their growth and success.
When owner Joel Buhr first heard of our mission at Big Dreams Bedding, he immediately asked that First Direct be the exclusive marketing company for the Foundation. Having used their services with other companies, our answer was an immediate "YES!"
• Founding Partner •
Dr. Kimberly Lemke is a licensed clinical psychologist, keynote speaker, and corporate wellness consultant, recognized for her expertise in sleep science and mental health. As the Founder and CEO of Drift® Sleep & Wellness Institute, she has revolutionized how individuals and organizations approach sleep health. Her innovative Drift® online sleep course provides actionable strategies to optimize daytime habits and improve nighttime rest.
But important to recognize here is Dr. Lemke's gracious willingness to help our cause. As a corporate wellness consultant, she immediately offered her services at no charge to large corporate donors as a "thank you" for supporting this vital cause in our communities.
• Founding Partner •
Ergomotion is the largest manufacturer of adjustable bases in the world, and is the sole manufacturer of the Big Dreams Empower adjustable base. Most notably here, however, is the fact that they were the very first major manufacturer to step forward with a donation of product to the Big Dreams Bedding Foundation. It is for that act of generosity that we thank them here.
• Founding Partner •
Blue Bell Mattress is a dominant player in the bedding industry and one of the top 10 mattress manufacturers in the US. Importantly here, though, is their level of care for not just their business partners but their community. When the Big Dreams Bedding Foundation reached out with a need, they immediately said "How can we help?" We are grateful for their partnership and support of our communities.